Persuasion was program.

Now it is conversation.

Listen

Profile conversations in progress using segmentation.

Create

Craft messages in the voices of trusted sources using deep learning.

John:

  • Our hearts go out to the victims of the horrific attack in #Manchester & their families - we must stand united to defeat terrorism
  • Must-read by my friend @JoeLieberman in @WSJ: "HillaryCare Lessons for Today"

Ted:

  • What Obamacare needs is #FullRepeal & real reforms to make health care personal portable & affordable
  • FBI: Clinton Email Contained Highly Classified Info When Sent

Language models dumb down messages in smart ways.

TedBot: Threats, violence, and self-promotion

  • we have a proven record of fighting for liberty
  • this november is coming in our money bomb
  • obama and a texas military and priorities for a proven leader

JohnBot: US' role in the world and US military

  • syria policy is definition of doing same and as hands and other iraqi air base positive
  • vlad has the opportunity to use a nuclear weapon on a basic challenge to our country

Even more striking when they "talk" about the same thing

  • war: Ted protects; John prepares
    • Ted: war on texas
    • John: war games
  • change: Ted threatens; John promotes
    • Ted: change is coming but there is hope for a fullrepeal
    • John: change in culture that we need strategy to defeat russia
  • we: Ted buzzwords; John raises institutions
    • Ted: we need to protect the constitutional rights of our constitution
    • John: we need a select cmte investigation

Respond

Instead of winner-takes-all A/B, adapt using optimization

The Ask